With this huge acquire, SAP invests in Experience Management. Qualtrics business is to collects Data about experiences between customers, products, and companies. SAP will enlarge its Experience Management with the know-how of Qualtrics with this strategic deal.
Qualtrics awaits a revenue of over 400 million dollars and a forward growth rate of more than 40 percent.
But we can expect a higher performance after this deal, which brings a huge potential with it.
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